Introducing the Radiance Under Eye Balm, a rich, silky balm made with mango seed butter,
shea butter, bakuchiol and antioxidant-rich lycopene. It nourishes and moisturizes the
delicate eye area, leaving skin soft and smooth, and gives brand owners a targeted eye
care product that fits any skincare line.
We're excited to introduce the Radiance Under Eye Balm, the newest addition to the BeautyBoss catalog. It's a silky, nourishing balm made for all skin types, with a mild natural aroma from botanical oils and a finish that melts in without feeling heavy.An eye balm is a natural add-on to the routine your customers already follow, which makes it an easy extra sale. The story is simple to tell: rich plant butters for moisture, with bakuchiol, green coffee seed oil and lycopene doing the conditioning and antioxidant work.
Why Brand Owners Will Love It
Antioxidant-Rich Formula: Lycopene and green coffee seed oil are ingredients valued in skincare for their antioxidant properties, giving your label a benefit customers look for in eye care.
Bakuchiol Conditioning Blend: Bakuchiol is a plant-derived ingredient used to support smoother-feeling skin, and it's a name many shoppers already recognize.
Nourishing Without Heaviness: Mango seed butter, shea butter and squalane replenish moisture and leave the delicate eye area soft and comfortable. The balm melts on contact, so it never feels greasy.
Made for Every Skin Type: It's gentle enough for morning and evening use, so you can recommend it to your whole customer list.
Key Ingredients
Mangifera Indica (Mango) Seed Butter: A nutrient-rich botanical butter valued for its moisturizing and skin-conditioning properties.
Butyrospermum Parkii (Shea) Butter: A rich emollient that helps support soft, nourished-feeling skin.
Coffea Arabica (Green Coffee) Seed Oil: A botanical oil valued in skincare for its conditioning and antioxidant properties.
Bakuchiol: A plant-derived ingredient used to help support smoother-feeling skin. Squalane: A lightweight emollient that helps support hydration and softness. Lycopene: An antioxidant ingredient, delivered here in a jojoba oil base.
Beeswax & Candelilla Wax: Natural waxes that give the balm its smooth, structured texture and help hold in moisture.
Using your fingertip, apply a small amount to the under-eye area and gently pat until absorbed. Use morning and evening as part of your skincare routine. Avoid direct contact with the eyes.
How It Benefits Your Brand
An Easy Add-On Sale: Eye care sits on top of a cleanser, serum and moisturizer routine, so it raises average order value without asking customers to replace anything they already use.
Built for Reorders: Customers use it morning and evening, so it's a product they finish and come back for.
Premium Positioning: Mango butter, green coffee and bakuchiol make for a luxury ingredient story on your product page, while the gentle formula keeps it approachable. Completes a Routine Set: Pair it with the new Saffron Stem Cell Peptide Toner and the Advanced Multi-Peptide + Copper Peptide Complex Serum for a full face-and-eye routine you can sell as a bundle.
How to Market It
Put Bakuchiol on the Label: Many skincare shoppers already know bakuchiol as a plant-based ingredient, so make it visible on the front of the pack and in your product title.
Show the Melt: A close-up of the balm warming on a fingertip and patting under the eye shows the silky texture better than any description.
Target the Morning Routine: Position it as the last step before makeup. Short "get ready with me" clips on TikTok and Reels fit this product well.
Bundle It: Add the balm to a toner and serum set, or offer it as an easy upsell at checkout.
Two tips for your copy. Keep claims cosmetic, like "leaves the eye area feeling soft and nourished," and avoid promises to remove dark circles, puffiness or wrinkles. And since the formula contains beeswax, don't market it as vegan.
Product Launch: Radiance Under Eye Balm
Ready to Add It to Your Line?
The Radiance Under Eye Balm gives your customers a rich, soothing step for the eye area and gives your brand an antioxidant story that's easy to market. Add it to your product line today and round out your routine with targeted eye care.
.png)
.png)
